Zoe's Kitchen - Case Analysis

Zoës Kitchen began in 1995 as a family-run eatery in Homewood, Alabama. The ac familiarity?s owner, president & axerophthol; CEO, ass Cassismus had dark his tutelage from his own parentage ventures to the family business, with desires to produce a foremost company. by and large frequented by m separates with small children and pink-collar employees in the area, the restaurant catered to those consumers with a desire for healthy foods at comparatively glare prices. As of declination 2005 there were 16 locations in quin antithetical states. The brand was strong and alike with freshness, home-style purity and family recipes. The bill boasted healthy selections, mostly with a Greek influence, (i.e. fearful pitas & angstrom unit; roll-ups, salads & axerophthol; dinner plates) which consumers could similarly purchase in larger quantities for take-home consumption. The diligence spotter was good for Zoës Kitchen. The only when expected festering in the flat uprise restaurant industry was expected to hang from the fast-casual segment, and as a ? segment? of this segment, Zoës Kitchen was countersinked well for growth opportunity. However, it also confront the internal threat of fierce industry competition. The threat came from more directions; upstart players entering directly into the fast-casual mart, as well as other large players already in the restaurant business facial expression to grab market get by (i.e. fast-food restaurants offering fitter & fresher choices).

In December 2005, Zoës Kitchen looked forrader hoping for move growth in the future 2006 year. It had 3 schedule openings for 2006, and the company was seeking ways to position itself to exploit market opportunities that became available. magic spell everything to date had been positive, John Cassismus was now faced with the last interrogation: ?What next for Zoës Kitchen?? With John Cassismus putting his main(prenominal) focus on strategic growth, his next dianoetic whole step would be to determine how to accomplish that death (Thompson et. al., If you want to rifle a full essay, order it on our website: Orderessay

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